Stellar — Strategic Execution
Work

Selected work.

Stellar publishes a client engagement only once the client has approved what is written about it. Below is how the work is organised, and what every Stellar case records.

Published engagement

CampaignsConfidential client

Rebuilding commercial performance after a change of provider

  • ChallengeThe client was generating a set level of revenue through a previous provider, at a cost the business could not justify against the return.
  • Stellar roleStellar took the mandate end to end: direction, positioning, message and the campaign work that carried it.
  • StrategyRather than increasing spend, the engagement started by correcting what was being said, to whom, and on what basis the business was asking to be chosen.
  • ExecutionA single connected programme replaced fragmented activity, run and adjusted continuously against commercial results.
  • ResultMore than four times the client's full previous year of revenue, achieved within two months, on a budget under half of what the previous provider had been paid.

Results based on actual client performance. Client identity withheld for confidentiality.

Six kinds of engagement

Brand

Identity systems built from positioning — name, mark, language, and the rules that hold them together.

Strategy

Direction work: where a business competes, which market it enters, and what it stops doing.

Campaigns

Integrated launches and market activations, planned across media, content and press.

Communication

Corporate and public communication programmes, executive positioning and media relations.

Experiences

Events, conferences and brand moments where the work becomes physical.

Transformation

Long engagements where the whole presence of an organisation is rebuilt.

What each case records

Every published Stellar case follows the same structure, so the work can be judged on the same terms each time.

  • ClientThe organisation, named with permission.
  • ChallengeThe business problem as the client stated it.
  • Stellar roleWhich divisions were involved, and where the mandate started.
  • StrategyThe direction taken, and what was ruled out.
  • ExecutionWhat was actually produced and deployed.
  • ResultOutcomes agreed and verified with the client.

The work speaks
when the result is real.

Stellar does not publish client names, figures or testimonials before they are confirmed by the client. When an engagement is cleared for publication, it appears here in full.

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