Stellar — Strategic Execution
Work

Selected work.

Stellar publishes an engagement only once what is written about it has been approved and can be stood behind. Below is the work published so far, how it is organised, and what every Stellar case records.

Flagship case · Experiences

GCC at Harvard 2024

Gulf Creatives Conference at Harvard University — three days, organised and delivered by Stellar.

From the university contract to the close of sponsorship

Stellar carried the conference in full: contracting with the university and booking the halls, designing the programme and convening the speakers, securing sponsors and closing their contracts, technical and live production, and media coverage — across a full year of preparation.

Attended by the Secretary-General of the Gulf Cooperation Council, Jasem Albudaiwi, Kuwait's Ambassador to the United States, and the ambassadors of GCC states in Washington.

Khaled Mubarak AL-Obayed with Maryam Bin Theneya at the GCC at Harvard 2024 welcome wall
Khaled Mubarak AL-Obayed, Stellar CEO, with H.E. Maryam Bin Theneya, Deputy Speaker of the UAE Federal National Council.
Khaled Mubarak AL-Obayed with Jasem Albudaiwi at GCC at Harvard 2024
With H.E. Jasem Albudaiwi, Secretary-General of the Gulf Cooperation Council.
Khaled Mubarak AL-Obayed with Sheikha Al-Zain Al-Sabah on stage at GCC at Harvard 2024
With H.E. Sheikha Al-Zain Al-Sabah, Kuwait's Ambassador to the United States.
Khaled Mubarak AL-Obayed with Dr. Mohamed Al Kuwaiti at the GCC at Harvard 2024 welcome wall
With Dr. Mohamed Hamad Al Kuwaiti, Head of Cyber Security for the UAE Government.
12
months of preparation and coordination
3
consecutive days on campus
6
GCC states represented on stage
150+
speakers from public- and private-sector leadership

Stellar's role

  1. 01University contracting and hall booking
  2. 02Programme design and speaker curation
  3. 03Sponsor acquisition and contract close
  4. 04Technical and live production, supplier management
  5. 05Technical systems, broadcast and coverage
  6. 06Guest management and protocol coordination

Sponsors

  • NEOM
  • Kuwait Airways
  • Arab National Bank (anb)
  • Markaz
Khaled Mubarak AL-Obayed with Abdullatif Waleed Al-Nisf at Markaz
With Abdullatif Waleed Al-Nisf, Managing Director — Wealth Management and Business Development, Markaz.
Sponsorship secured

Stellar secured sponsorship of more than US$450,000 for a single edition, in cash and in kind, from sovereign, banking and national-carrier partners — and managed the relationship with each sponsor through preparation and delivery.

From the floor
“I didn't believe all these guests would actually be here.”

Abdulrahman AL-BedahPhotographer and media personality — filmed on the conference's final day

When Khaled first described the conference to him, he asked to meet in person because he did not believe the speaker list was real. On the last day, filming for his Snapchat audience, he described his surprise at the scale of the conference and the calibre of the Gulf figures in the room.

Behind the scenes

The main hall at GCC at Harvard 2024, with Stellar's mark on screen alongside the sponsors
The main hall, with Stellar's mark alongside the conference sponsors.
Live production desk with a multi-camera switcher and broadcast monitor
The live production desk: multi-camera switching and broadcast.
Khaled Mubarak AL-Obayed with a radio, overseeing operations from inside the hall
Khaled Mubarak AL-Obayed directing operations from inside the hall.

Organisations and coverage

Organisations whose representatives took part in the programme, and the media that covered it.

Business & institutions

  • Saudi Aramco
  • Kuwait Petroleum Corporation
  • NEOM
  • Agility
  • Markaz
  • Wafra Investment
  • Boubyan Bank
  • Hamad Alghanim & Sons Group
  • Bin Dawood Holding
  • HISCO
  • NYU Abu Dhabi
  • Arab Planning Institute
  • Oman LNG
  • AMIDEAST
  • AMOUAGE
  • Further Ventures
  • Al Khawarizmi Holding
  • OilSERV

Government, diplomatic & academic

  • Ministry of Foreign Affairs — Qatar
  • Permanent Mission of Qatar to the UN — Geneva
  • Embassy of Kuwait — Washington
  • Consulate General of the UAE — New York
  • Ministry of Education — Bahrain
  • Institute of Public Administration — Bahrain
  • Municipal Council — Kuwait
  • Sultan Qaboos University

Media coverage

  • Al-Qabas
  • Arab Times
  • Kuwait News
  • Al Ayam
  • Al Watan (Saudi Arabia)
  • Dubai TV
  • Abu Dhabi TV

What this scope proves

The ability to bring sovereign, institutional and academic organisations from six countries onto one stage, and to manage the relationship with each of them from the invitation to the delivery — the same capability conferences, forums and institutional partnership programmes are built on.

More published engagements

StrategyK-Rise — founded by Stellar, sponsored by Kuwait Finance House

K-Rise: a national initiative moving young Kuwaitis from study into work

  • ChallengeThe gap between what young people learn and what the market expects is not closed by a lecture. It takes real work experience, and someone alongside them while they have it.
  • Stellar roleConcept and founding, programme design, sponsor partnership, identity, and communication with participants and the public.
  • StrategyBuilt as a complete path rather than a single training course: a practical placement abroad, with legal and mentoring support alongside it, and leadership development that outlasts the placement.
  • ExecutionParticipants placed in practical training outside Kuwait, supported by legal guidance, mentoring and leadership programmes, with Kuwait Finance House as sponsor.
CampaignsConfidential client

Rebuilding commercial performance after a change of provider

  • ChallengeThe client was generating a set level of revenue through a previous provider, at a cost the business could not justify against the return.
  • Stellar roleStellar took the mandate end to end: direction, positioning, message and the campaign work that carried it.
  • StrategyRather than increasing spend, the engagement started by correcting what was being said, to whom, and on what basis the business was asking to be chosen.
  • ExecutionA single connected programme replaced fragmented activity, run and adjusted continuously against commercial results.
  • ResultMore than four times the client's full previous year of revenue, achieved within two months, on a budget under half of what the previous provider had been paid.

Results are based on actual client performance. Where a client is not named, its identity is withheld for confidentiality.

Seven kinds of engagement

Brand

Identity systems built from positioning — name, mark, language, and the rules that hold them together.

Strategy

Direction work: where a business competes, which market it enters, and what it stops doing.

Campaigns

Integrated launches and market activations, planned across media, content and press.

Communication

Corporate and public communication programmes, executive positioning and media relations.

Experiences

Events, conferences and brand moments where the work becomes physical.

Transformation

Long engagements where the whole presence of an organisation is rebuilt.

Digital

Websites, apps, platforms and AI systems built from the same direction as the brand.

What each case records

Every published Stellar case follows the same structure, so the work can be judged on the same terms each time.

  • ClientThe organisation, named with permission.
  • ChallengeThe business problem as the client stated it.
  • Stellar roleWhich divisions were involved, and where the mandate started.
  • StrategyThe direction taken, and what was ruled out.
  • ExecutionWhat was actually produced and deployed.
  • ResultOutcomes agreed and verified with the client.

The work speaks
when the result is real.

Stellar does not publish client names, figures or testimonials before they are confirmed by the client. When an engagement is cleared for publication, it appears here in full.

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