CampaignsConfidential client
Rebuilding commercial performance after a change of provider
- ChallengeThe client was generating a set level of revenue through a previous provider, at a cost the business could not justify against the return.
- Stellar roleStellar took the mandate end to end: direction, positioning, message and the campaign work that carried it.
- StrategyRather than increasing spend, the engagement started by correcting what was being said, to whom, and on what basis the business was asking to be chosen.
- ExecutionA single connected programme replaced fragmented activity, run and adjusted continuously against commercial results.
- ResultMore than four times the client's full previous year of revenue, achieved within two months, on a budget under half of what the previous provider had been paid.